Kaili Shore

  • Communications and Marketing Specialist
  • Edmonton, AB, Canada
  • Sep 24, 2019
Full time Customer Service Hospitality-Hotel Management Other Server

Personal Summary

My three years of professional communications experience has allowed me to work in a number of communications and marketing areas, from an agency to the provincial government. Working in these settings has allowed me to develop strong written and organizational skills while providing a range of comprehensive marketing and communications support and services to clients. My additional ten years of customer service experience have made me into team player with excellent interpersonal skills and a strong initiative to succeed. I also possess a proven ability to adapt quickly in fast-paced environments with a high degree of decision making skills.

I am currently working as a Content Marketing Specialist for a digital marketing agency and I believe that with my mix of digital agency content coordination and formal government communications experience, I can bring unique skills and abilities to benefit any organization. From creating and managing content to monitoring client social media profiles, my scope of work is diverse and my position requires that I possess effective time and project management skills. Working with a number of clients means that I have to work collaboratively and take challenges head-on, on a daily basis. My mix of traditional communications and digital content coordination experience has given me extensive knowledge on how to effectively write for multiple audience and platforms. I also have experience with publishing software and working knowledge of social media and web analytics. Within my current position, I am responsible for:

  • Monitoring, tracking, and reporting on traditional news media, social media, campaigns, and web analytics

  • Developing and implementing marketing and communications strategies

  • Writing and editing content for ad copy, social media, newsletters, webpages, and other communications products

  • Collaborating with clients and stakeholders to find opportunities for engagement and relationship building

Work Experience

Content Marketing Specialist
Mar 2018 - Sep 2019 Strong Coffee Marketing
  • Coordinated and maintained client and agency websites, their associated digital assets, and communication pieces

  • Managed multiple social media profiles while creating content, coordinating contests, and providing meaningful analytics

  • Utilized social platform analytics and Google Analytics for performing reporting
  • Developed, wrote, and maintained online communication pieces for client such as blogs, feature articles, and event promotion

  • Assisted with content idea generation, coordination, and collection

  • Designed and created webpages and e-newsletter campaigns

Internal Communications Coordinator
Jul 2016 - Mar 2017 Government of Alberta

Ministry of Education

  • Acted as the main correspondent for the ministry’s intranet; ConnectEd

  • Composed, edited, and approved content for external web content and ministry’s intranet

  • Tracked and monitored daily e-news clippings, social media, and news stories

  • Composed content for Minister and Deputy Minister messages, memos, internal e-mails, blogs, and speaking notes
  • Worked alongside Human Resources and Public Affairs Officers to create and distribute employee and ministry messaging

  • Assisted with large projects such as Canada 150 and New Employee Orientation
Communications practicum student
May 2016 - Jun 2016 Government of Alberta

Ministry of Indigenous Relations

  • Created and designed audience specific materials for Alberta’s Climate Leadership Plan and National Aboriginal Day

  • Aided in organizing and producing Government of Alberta’s National Aboriginal Day celebration

  • Composed and edited content for speaking notes, news releases, online bulletins, and internal communication pieces
Server & Leader
Mar 2016 - May 2018 MKT Fresh Food & Beer Market
  • Trained new service staff on extensive food and beverage knowledge and guest experience

  • Ensured patrons had an enjoyable dining experience by providing quality customer service

  • Aided in planning and organizing of large events and reservations

  • Offered suggestions and recommendations for food and beer pairings

  • Worked closely with other wait staff, management, and kitchen staff to ensure optimal service
Server & Leader
Apr 2013 - Mar 2016 Original Joe’s Restaurant & Bar
  • Aided in implementation of new social media tactics and campaigns

  • Trained new service staff on guest experience, safety procedures, and company culture

  • Attended additional meetings on how to better attract public and improve quality of employee engagement and satisfaction

Education

Public Relations Diploma
Sep 2015 - Jun 2016 MacEwan University
Bachelor of Arts, English major & Creative writing minor
Sep 2009 - May 2014 University of Alberta